The role of marketing in the C-Suite calls for mastery of leadership skills, inter-disciplinary collaboration, results-orientation, command of technology and a contagious customer centricity. So, how do today’s marketers stay ahead and leverage their talents for executive leadership?
Join AMA Indy as we welcome keynote speaker, Russ Klein, CEO of AMA as he discusses what is next for the marketing industry and the role of tomorrow’s marketer. Attendees will hear insight about:
- What are marketing vs. non-marketing issues and tasks
- How should marketing be organized within a company/firm
- How to best build your company/firm’s marketing capabilities
- How to attract the best marketing talent
- Who is/should be representing marketing in C-Suite conversations
- What is/should be the role of the CMO
About the Speaker:
Russ Klein has led marketing teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group.
Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s.
Under his leadership, his teams' work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year.
Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; "Whopper Freakout”.
Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that was recognized by the Wall Street Journal as the "Digital Ad of the Decade" for the 2000’s; and a groundbreaking partnership with Microsoft’s Xbox creating a suite of games featuring BK advertising icons that became the second best-selling suite of games in Xbox history.
Russ has had the rare privilege to lead marketing for three major business turnarounds generating record sales performance and profitability in excess of 600% combined returns for shareholders.
Russ is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program.
As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.
We are excited to offer one-of-a-kind sponsorship opportunities for this event. Full details can be found here.