Why do organizations rebrand? Your brand is what customers and stakeholders think when they hear your organization or company name. Whether corporate or non-profit, your branding must evolve to reach audiences in new ways. Learn how United Way successfully rebranded their iconic community organization to communicate their vision and reach a wider audience as they celebrate their 100th anniversary.
Chris Herndon, Chief Marketing and Engagement Officer, United Way of Central Indiana
with members of the UWCI@100 Host Committee:
Kelley Briggs, Vice President, Account Management, Raidious
Stephanie Judge Cripe, Associate Vice President, Marketing and Communications, Butler University