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Indianapolis Chapter of the American Marketing Association

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Rebranding Case Study: The United Way Brand and its 100th Anniversary Celebration

  • The District Tap 3720 East 82nd Street Indianapolis, IN, 46240 United States (map)

Why do organizations rebrand? Your brand is what customers and stakeholders think when they hear your organization or company name. Whether corporate or non-profit, your branding must evolve to reach audiences in new ways. Join us and learn how United Way successfully rebranded their iconic community organization to communicate their vision and reach a wider audience as they celebrate their 100th anniversary.

Panelists include:

Chris Herndon, Chief Marketing and Engagement Officer, United Way of Central Indiana

with members of the UWCI@100 Host Committee:

Kelley Briggs, Vice President, Account Management, Raidious

Stephanie Judge Cripe, Associate Vice President, Marketing and Communications, Butler University

Jennifer Pittman, Associate Vice President, OneAmerica