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Indianapolis Chapter of the American Marketing Association

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Crafting Messages So People Buy: How do you market and sell yourself?

  • The District Tap 3270 East 82nd Street Indianapolis, IN 46240 United States (map)

Crafting Messages So People Buy: How do you market and sell yourself?

Many have experienced the bitterness that comes after someone says they need time to “think about it” only later to learn they chose someone else. This occurs at the corporate level in marketing presentations and pitches, but also at the personal level as students vie for jobs in highly competitive fields.

Why does this happen and how can you turn the tides in your favor? The key is understanding the roles of rationale and emotion as it pertains to decision-making. This matters not only for your business but your personal brand -- how you market and sell yourself.

 In this talk you will learn:

• The ROI of effective storytelling

• Motivators which drive decision-making

• Elements which create persuasive messages


About Our Speaker:

John McNeal: Owner & Creative Lead at 2reveal

To understand John, imagine he is at the center of a Venn diagram consisting of storytelling marketer, improvisational artist, and life coach. In 2002, he founded an animation marketing agency called 2reveal and he enjoys investing in others by encouraging their creativity. A “rational creative,” John holds a Bachelor of Science in Architecture from The Ohio State University.