Full Funnel Digital Marketing: The Do's and Don'ts
Jake Stuart will teach you how to build a full funnel digital marketing campaign. No longer are we in the days of putting together a few Facebook ads, layering in some audience targeting, and then bam! Customers are getting bombarded every day with targeted ads, and they are becoming immune. You’ll learn how to structure a full funnel digital marketing campaign designed to convert.
You will learn the formula designed to create engaging content that converts. If you’re not addressing the pain points of your customer, you’re losing out big time. One of the biggest mistakes a brand can make is talking about, “Me, Me, Me." It’s not about selling your products and services, it's about translating their benefits to the end customer.
Registration and Networking 11:15 am - 11:30 am
Lunch and Networking 11:30 am - 12:00 pm
Presentation 12:00 - 1:00 pm
About our Speaker:
My name is Jake Stuart, and I've been in the digital marketing space for my entire career. More specifically, my core focus has been in paid media, strategy, conversion rate optimization, and analytics. My current role is as Director of Growth Marketing for Kenzie Academy, we are a local tech and coding school. My primary objective is to drive applications for our 3 programs in Software Engineering, UX Engineering and Digital Marketing.
I'm an Indiana native, and I'm proud to call downtown Indy my home. You might catch me on Mass Ave, or dining at Tinker Street (my favorite restaurant in the entire city), at Starbucks (Grande Dirty Chai please), or walking my dog Corbin. My love for travel took me on my first Europe trip last year where I took in all that Limini (Greece) and Paris have to offer. I can’t wait to go back!
IG: @KenzieAcademy (my current position)