Indy AMA
Indianapolis Chapter of the American Marketing Association


Learn more about our team of volunteers, past events & marketing hot-topics!


Volunteer Spotlight - Sarah Cox

Get to know AMA Indy’s Public Relations Manager, Sarah Cox!

Member since: November 2017

Sarah Cox, AMA Indy’s Public Relations Manager

Sarah Cox, AMA Indy’s Public Relations Manager

My day job: Director of Marketing at the Behavior Analysis Center for Autism 

What my job entails: I do all things marketing for our four centers; two in Fishers, one in Zionsville, and one in Elkhart. I create the strategic marketing plan for BACA by collecting and analyzing data from our social media presence, online advertising, website traffic and client pipeline. I manage and provide all content for our social media, advertising and website content. I plan and host events for our BACA families, manage our newsletters, design and print our marketing materials and notify and publicize newsworthy events via appropriate media outlets and appropriate formats (i.e. press releases). I’m also the marketing director for the Women in Behavior Analysis Conference (WIBA), which is an event we host each year in Nashville, TN. 

What I find most exciting/interesting about marketing: I truly love networking and learning about new ways to best highlight BACA and WIBA. Every industry does their marketing a bit differently so I’m always looking to build on my marketing creativity. 

What I enjoy about AMA Indy: There’s never going to be a time where we reach a “know all” in the field. AMA Indy creates a space for professional growth and I find great value in expanding my professional knowledge. It’s incredibly fun for me to meet others that are go getters. I love meeting new people and love events, so being a part of AMA Indy was a no brainer for me. 

What I do for fun: I do a lot of things. I’m a Yelp Elite for YelpIndy and attend as many of their events as possible. I work out quite often at The Barre Code Indianapolis and am in the process of training to become an instructor. I also travel as often as I can as that is my true passion; I have a personal blog that outlines some of my favorite trips. The next one will be a trip to Napa Valley, which should be great! 

You may be surprised to know that: I was struck by lightning during my freshman year at Ball State University. That was definitely a memorable event in my life. 

Connect with Sarah: 

Krysten Schmidt