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Indianapolis Chapter of the American Marketing Association


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6 Shareable Marketing Reads

Written by Kelli Schmith

Our motto: some of the best marketing and business resources are the ones other people find. Here are links to a fresh batch of marketing, social media and strategy articles:

Are You Teaching Your Customers? Pssst…Your Competitors Are. (from the KissMetrics blog)

  • How do you start a new ecommerce business and get people to trust you? The best way to do this is to teach them first, and sell them second. This KissMetrics blog post shows off companies that do it well.
  • Take a look at the teaching tactics that BlueNile, MailChimp, SEOMOZ, Conversion Voodoo, and Ritual Coffee Roaster are using.
  • P.S. You don’t have to be in ecommerce to get big value out of this article.

20 Ideas for Content that Engages (by Jeff Bullas)

Sure, we know that content is what attracts people to your site. Thirsty for knowledge, internet users want you to inform them, educate them, solve a problem, and (yes) entertain them. Jeff’s post reveals 20 types of content and formats that can help you give online visitors what they want.

5 Unexpected Benefits of Blogging (by Mark Schaefer)

Author Mark Schaefer shifts his focus from the business benefits to the personal and professional growth you’ll get from blogging.

7 Steps to Creating and Maintaining an Editorial Calendar (from Compendium)

We like this! Compendium’s downloadable PDF discusses why every business needs an editorial calendar and how to launch your own. It also provides step-by-step instructions including:

  • Content Mapping
  • Rounding Up Your Internal Resources
  • Best Editorial Calendar Templates
  • How To Get C-Level Buy-in

Don’t Leave Me! Reasons People “Unlike” and “Unsubscribe from Email Marketing and Facebook (from ExactTarget)

Susan Marshall gives the bottom-line reasons your fans abandon you. She bases her article on the results of ExactTarget’s Subscribers, Fans and Followers research series.

Best-selling Marketing Book List (from Amazon)

If you’re looking for the biggest-selling marketing books, you’ll like this shortcut to Amazon’s category best seller list. It refreshes as the list changes, making it a great URL to bookmark. These currently top the list.