Indy AMA
Indianapolis Chapter of the American Marketing Association

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Why Agile Marketing Matters: A Sneak Peek with Mitch Causey

  Why Agile Marketing Matters: A Sneak Peek with Mitch Causey As marketers, we are constantly seeking ways to be faster and adapt to changing trends. To acclimate, we also need a better way to manage tasks and projects. That’s where agile marketing comes in. So, what are the benefits of this increasing practice? Agile marketing has been shown to improve customer service and increase marketing collaboration. Likewise, agile provides enhanced visibility to project status and improves teamwork and morale. See 21 other impressive statistics on agile marketing here. Our upcoming September luncheon will focus on how we can go from good to great and transform productivity with agile concepts. In the meantime, luncheon presenter, Mitch Causey of Lessonly, gives us a sneak peek at what agile marketing is and why it could work for your team! For those who may not be familiar, what is agile marketing? Agile marketing is a way of life for marketers who want to grow and push themselves with intentionality. Obviously, that doesn't help explain "what" it is, but explains "why." Tangibly, it's taking the "agile" process for project management and reshaping it slightly to fit a marketing team. It includes daily standups, weekly sprints, clear goal setting and prioritization, and extreme accountability. This leads to a clearer and better experience as a marketer - no one on our team ever asks "where are we" or "where are we going" - we all know and update each other daily. Why should marketers consider implementing agile practices? I think a lot of marketers become lost in their roles, trying to navigate their career using "creativity" as their primary guide. While being creative is crucial to great marketing, it's not the end result. Instead, it's a piece of the larger puzzle to capture revenue, influence, and bring awareness, whatever you choose. Another important quality is discipline. Without discipline, creativity gets little meaningful work done. Without creativity, discipline gets work done that no one responds to. When they're married together well, teams can achieve goals and break records. Agile marketing proactively inserts discipline into every role on a marketing team. How can implementing agile practices benefit marketing teams? The most impactful benefit is that everyone is on the same page. We're all drumming to the same beat. Everyone knows who's doing what, when items should be completed, and why we're doing it. We have a lot of social/team-wide accountability, rather than only top-down reinforcement of goals. And we have a clear finish line every week that allows us to turn "shiny" new projects down until the next week. What are some other helpful resources and advice (in addition to our upcoming luncheon)? If you want a quick snapshot, google "agile methodology" or "scrum" and you'll find more than enough resources to get started. Keep in mind though, that we've taken this concept and adapted it to our specific team in our specific company at this stage. We're constantly improving and changing the process. It's not something that can be done the same way in every team and expect the same result. Find what works best for you, but then keep pushing for continuous improvements. Ready to hear more about how agile has worked for Lessonly and gain ideas on how you can adopt some best practices? Be sure to sign-up for our September luncheon on 9/12. See you there!  

 

Why Agile Marketing Matters: A Sneak Peek with Mitch Causey

As marketers, we are constantly seeking ways to be faster and adapt to changing trends. To acclimate, we also need a better way to manage tasks and projects. That’s where agile marketing comes in.

So, what are the benefits of this increasing practice? Agile marketing has been shown to improve customer service and increase marketing collaboration. Likewise, agile provides enhanced visibility to project status and improves teamwork and morale. See 21 other impressive statistics on agile marketing here.

Our upcoming September luncheon will focus on how we can go from good to great and transform productivity with agile concepts. In the meantime, luncheon presenter, Mitch Causey of Lessonly, gives us a sneak peek at what agile marketing is and why it could work for your team!

For those who may not be familiar, what is agile marketing?
Agile marketing is a way of life for marketers who want to grow and push themselves with intentionality. Obviously, that doesn't help explain "what" it is, but explains "why." Tangibly, it's taking the "agile" process for project management and reshaping it slightly to fit a marketing team. It includes daily standups, weekly sprints, clear goal setting and prioritization, and extreme accountability. This leads to a clearer and better experience as a marketer - no one on our team ever asks "where are we" or "where are we going" - we all know and update each other daily.

Why should marketers consider implementing agile practices?
I think a lot of marketers become lost in their roles, trying to navigate their career using "creativity" as their primary guide. While being creative is crucial to great marketing, it's not the end result. Instead, it's a piece of the larger puzzle to capture revenue, influence, and bring awareness, whatever you choose. Another important quality is discipline. Without discipline, creativity gets little meaningful work done. Without creativity, discipline gets work done that no one responds to. When they're married together well, teams can achieve goals and break records. Agile marketing proactively inserts discipline into every role on a marketing team.

How can implementing agile practices benefit marketing teams?
The most impactful benefit is that everyone is on the same page. We're all drumming to the same beat. Everyone knows who's doing what, when items should be completed, and why we're doing it. We have a lot of social/team-wide accountability, rather than only top-down reinforcement of goals. And we have a clear finish line every week that allows us to turn "shiny" new projects down until the next week.

What are some other helpful resources and advice (in addition to our upcoming luncheon)?
If you want a quick snapshot, google "agile methodology" or "scrum" and you'll find more than enough resources to get started. Keep in mind though, that we've taken this concept and adapted it to our specific team in our specific company at this stage. We're constantly improving and changing the process. It's not something that can be done the same way in every team and expect the same result. Find what works best for you, but then keep pushing for continuous improvements.

Ready to hear more about how agile has worked for Lessonly and gain ideas on how you can adopt some best practices? Be sure to sign-up for our September luncheon on 9/12. See you there!