Post from Collegiate Guest Author, Butler AMA President Lindsey Wacnik

On November 13th, 2012 the Butler chapter of the AMA hosted a sports marketing panel.  We were unsure what to expect in terms of attendance, but we were pleasantly surprised that we had even more people than we were anticipating!  We had approximately 70 students in attendance, and we were able to make this possible with the amazing speakers we had, in addition to our marketing on campus.  Our speakers were from various companies including: Jarrod Krisiloff of the Indianapolis Motor Speedway, John Dedman of the Indiana Sports Corp, David Woods of Sunrise Sports, and Joe Cripe of Adidas!  


In terms of marketing, we promoted our event with the BAMA bulletin board, hung flyers around the academic buildings, wrote on whiteboards, and we also contacted business professors to make announcements in their classes.  I think it is pretty safe to say we covered every open space available!  This was the most successful event that BAMA has put on in my two years on the executive board.  Overall this event was a great way to get the BAMA name out on campus, and I cannot wait to see what this semester has in store for us!

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