Member Spotlight – Nicole MacLean
Work with AMA: President, Ball State University – Collegiate Chapter.
Anticipated graduation: May 2015
Companies I’ve interned with: Salesforce Marketing Cloud (Formerly ExactTarget); Ball State Housing; Fishers YMCA
My dream job: As a brand nerd, my dream job would be to work in brand development for the King of brands – Procter & Gamble.
I’m also involved in: Third Year Resident Assistant, Miller College of Business Dean’s Advisory Council, National Residence Hall Honorary, Teaching Assistant
Fun fact: I would like to go to a zoo in every state – I love giraffes.
More about me: This year I am working diligently on two projects. The first is my Honors Thesis, BrandED. The premise of my project is to study the process of brand development through the creation my own personal brand. After determining the elements of my brand, I will present my findings and educate other college students on the importance and steps of creating a personal brand.
The second is in collaboration with the IU chapter to host the first ever virtual case competition for collegiate AMA chapters. The premise of the competition is to allow chapters to stay on their own campus, but still get the experience of a conference. The virtual aspect gives students the chance to learn about technology many companies use to hold meetings. Details are still a work in progress, but the competition should take place in early to mid February!