Indy AMA
Indianapolis Chapter of the American Marketing Association

National History

Explore the history of the American
Marketing Association.

 
 

Key moments in AMA history

The roots of the American Marketing Association can be traced to the early 1900s when the National Association of Teachers of Advertisers and American Marketing Society merged to bring together all marketers, across all specialties to collaborate and inspire one another.

 
 
 
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The AMA was created from the merger of NAMT and AMS. First issue of Journal of Marketing

 

 

Membership surpasses 2,700

 

 

Membership surpasses 7,000

 

 

First issue of Journal of Marketing Research

 

 

Membership surpasses 21,000

 

 

Ball State University collegiate chapter is founded.

 

 

Global presence expands

 

 

AMA’s new Definition of Marketing focuses on delivering value to customers and customer relationships

 

 

Membership surpasses 30,000. AMA launches first intellectual agenda.