In the digital landscape, where authenticity and credibility are paramount, mastering the art of presenting genuine expertise is crucial. This session delves into the evolving dynamics of digital marketing in response to search engine updates favoring Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Discover strategies to enhance your marketing content with authentic expertise, and learn how to effectively collaborate with Subject Matter Experts (SMEs) for content that resonates.

We’ll explore:

• The significance of authorship and demonstrated expertise in today’s digital arena.

• Insights into Google’s E-E-A-T update and the types of content it favors.

• Practical tips for working with SMEs, including coaching, ghostwriting, and fostering external collaborations.

• Overcoming common challenges such as internal resistance and imposter syndrome, empowering you to confidently showcase your authority in your field.

Lunch will be provided.

Register by March 27 to save $5 on your ticket!